A company’s culture can make or break the success of the company. We have all heard about tech companies with such toxic culture that employee happiness, diversity, and retention become a problem. I have been in a variety of engineering roles in the past decade, and have noticed that one of the biggest value adds to a company is in transforming the culture in a positive way. In order for your tech company to stand out, and for you to stand out in your career, consider improving your team’s/company’s culture wherever you go. But, as an individual contributor, how do you achieve this? In this talk, we will discuss how to find problem areas that can be transformed for the better, examples of culture additions, and how to improve your brand along the way. From this talk, you will walk away with practical tips on how to evaluate, get involved in transforming the culture, and how to measure success.